loader image

Your Airbnb Pricing Strategy Sucks

Apr 6, 2018 | Tips & Tricks

Choose the right price for your Airbnb listing and never have to touch again right? Wrong!

If you’re not adjusting your pricing regularly based on competitive trends, seasons, and special events, then you’re leaving money on the table.

Here are the most common mistakes made with Airbnb pricing.

Not Using Automated Airbnb Pricing

Powerful Automated Airbnb Pricing Tools help Airbnb hosts earn up to 40% more revenue. These services have algorithms that can detect the slightest change in your local Airbnb demand and then they price your rental for maximum income.

These services take into consideration a ton of factors including:

  • Special events
  • Weekday vs. weekend
  • How far out the booking is
  • Seasonality
  • Hotel prices
  • Your competitors prices
  • Local occupancy rates
    …and so much more.

They help protect your Airbnb business from nearly all of the mistakes I will name below.

Pricing Too High Too Early

You need your Airbnb pricing well below the market price initially to capture the initial bookings.

When you first list your unit, especially if it’s your first unit, you have little credibility with the Airbnb guest community.

It’s difficult to compete against established hosts and units that have 10’s or 100’s of reviews.

Pricing Too Low Too Long

After you build up your reviews, you’ll need to raise your prices accordingly.

While yes, it feels nice to be fully booked out for the next 3 months, your very high occupancy that far into the future only means one thing…your unit is priced too low and you’re missing out on profits.

Raise prices until you are about 75-90% booked 2-4 weeks out, but are only 50% booked 8-10 weeks out.

Pricing the Same for Weekends & Weekdays

If your weekend and weekday Airbnb pricing is the same, you’re NOT doing it right.

There’s a reason why hotels have higher weekend rates–the demand for staying at that time is higher.

Look at hotel rates and other competitor Airbnb unit rates in your area and compare their weekend vs weekday rates to establish a starting point for your rates.

Pricing the Same Throughout the Year

There is usually some seasonality for travel demand to an area.

Knowing when it’s high vs low season can help you adjust your pricing to maximize your profits and bookings through out the year.

Pricing too high during low season will hurt your occupancy rate. Pricing too low during high season equals missed profits.